- Portfolio: Make sure to get yourself a website on an easy to type URL. You can choose whether or not to use a templated system and there are many options available. Ideally your site needs to load fast, work well and look polished!
- Copy: Make you sure write a good bio and take a decent profile picture that are consistent across all of your social channels. This is also a good opportunity to introduce some of your personality into the mix. This style of writing should also filter through on how you go about explaining your process.
- Case studies & process: Try writing your case study out in a doc first. This this give you headspace to help you craft the narrative and structure: the brief / your process / your solution.
- Keep it concise: Make sure you keep to the point – ideally around 100 words per section. This will make it easier to read and digest.
- Imagery: Back up your case study with well illustrated and contextually appropriate imagery of your work and include sketches where appropriate.
- Mockups: Mockups can really help give context to anyone viewing your portfolio. Helping to bring your work to life. Whilst nice I would suggest not to overuse these and certainly don’t use to mask a poor concept. Mock-ups should be used to help enhance your already great ideas.
- Animation: A little movement goes a long way! Help your work stand out by integrating animation and bringing it to life.
- Spelling: Spelling mistakes come across as lazy and careless. Always double check your spelling!
- Personal work: Your portfolio doesn’t have to consist of all client work. A small selection of personal projects can help demonstrate your other interests and aesthetic.
- Curation: Curate the pieces you include in your portfolio. 6-8 projects is a good number.
- Evolve: Consider your portfolio a work in progress. Do the heavy lifting and get the work out there. You can continue to evolve and tweak after.
- Look to the future: Design for the role you want, not the one you necessarily have!
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